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Website Templates vs. Custom Design – What’s better?

Being a business owner, nothing is more important than looking for newer ways to save your precious time and money, while profiting and expanding your business by manifolds.

Today, creating an online presence for yourself as well as your business has become the greatest need of time. Online Marketing your business online is similar to Offline (real-world) marketing, with only the convenience of expanding or strengthening your business simply with a few clicks and pressed buttons. But, as large a business you have, your online presence in shape of a website needs to project a professional image. The more professional looking your website is, the more commendable and credible it looks.

But, many people out there not really comprehend the difference between getting a custom designed website and using website templates. Let’s take a look at how we can solve this mystery and make it more comprehensible to understand what is better in terms of appearance, cost and time.

Web templates are 'pre-made' website designs, which can be designed intricately or made in form of a simple theme, e.g. using Wordpress. In recent times, any professional web designer should have the experience to work with website templates; while he/she should also be expert enough to create his/her own custom website design for their clients.

Website Template
Pros
•    customizable to some extent
•    can be downloaded immediately
•    highly affordable (low budget and cost)
•    takes less development time
•    array of premade templates
•    Ability to see what you're getting
Cons
•    Web design isn't unique and exceptional
•    May be utilized on many other sites
•    Limited customization
•    May not be SEO friendly
•    Generic design appearance    

Custom Design
Pros
•    Customized and exclusive web design
•    More compliant with your clients’ needs
•    Usually HTML / CSS certified
•    Inimitable branding suited to the client    

Cons
•    Expensive (high budget and cost)
•    Takes more development time

All cards are stacked in front of you; now you can easily choose, in terms of your business needs and demands, whether to have a custom website designed or a web designer using a website template to make it adaptable to your needs.

Either way, a bit of an extra effort needs to be put in to get good search engine results. The website content should be written with proper keywords and phrases that your target audience would type in the search box to search for you.

Nevertheless, getting a website made from scratch is more sustainable and adaptable to whatever desires you have, without any limitations, but of course, only if you are willing to invest more time and money into the deal.
Now, sit down and work out how exactly you want to have your website made, putting your budget and time in check. However, watch out for web design scams from web designers who sell used and/or publically available website templates as unique custom designs. Such website designers have fake websites and tend to be from remote places offering web design and development at remarkably low rates as compared to other reputable web design firms in UAE, UK, USA or around the globe. It is definitely a good idea to outsource your website design but do not fall a prey in the hands of scammers. Always research and contact a good reputable web design company for all your web design needs and solutions.

About the Author

John Frey is an author of a number of online business development articles. He has been working for a highly reputed Software Solution Provider, Elevation New Media, for over decade now and is an expert in providing useful tips to optimize websites.

For more information on web design, web development and e-marketing services, please visit:

http://www.elevationnewmedia.com

Macbook Air or Macbook Pro for a graphic designer?

I'm going into graphic design and use a lot of digital media, so I use photoshop a lot. Travel equally so. What would be better; a macbook air, or pro?

Because, because, the MacBook Pro has a bigger screen (although a 13.3 inch screen is now available in some MacBook Pro models) than the MacBook Pro (which is important to many graphic designers like us). There is even a 17-inch MacBook Pro starting at around $2,499. The new models feature a bright LCD Display and too, AppleCare gives you up to three years of coverage. All MacBook Pro models feature a fast processor, wireless internet, and rather large hard disk drives, all prerequisites for people in the graphic design field.

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